Month: April 2024

Are you seeking ways to rapidly inject cash into your business? Rather than making assumptions about what your clients desire, what if you tailored your products and programs to meet their specific needs?

In this episode of Dadpreneurs Rising, Carl Taylor addresses a challenge faced by a client in the King’s Council — a coach seeking ways to quickly inject cash into his business. Carl highlights the common advice given to coaches and consultants: creating a six-week program as an affordable offering. 

Carl challenges this notion, emphasising that clients ultimately care about the desired outcome rather than the specific format or duration of the program. He argues that some clients prioritise speed over time commitment, valuing quick results over a prolonged process. For such clients, a one-day or even just an hour-long workshop could be more appealing than a six-week program, provided the desired outcome is achieved. 

The episode encourages coaches and consultants to be flexible in their offerings, recognizing that different clients have varying priorities. For those seeking immediate results, a done-for-you process or high-priced option may be more suitable. Conversely, for clients with more time than money, a slower, less expensive program could be the better choice.

IN THIS EPISODE, YOU’LL DISCOVER…

• Why the “go-to recommendation” for coaches isn’t always the best solution (00:38)
• Why offering a six-week program may not always be your best bet (01:24)
• How to inject more cash into your business fast by being flexible and offering exactly what your clients need (03:36)

QUOTES

• “Now, here’s the thing to know — customers or clients don’t care about how you get them the result. They just care about the result that they want… the outcome.” – Carl Taylor 
• “I’ve paid very high prices for an hourly rate to work with a consultant. Why? Because I know in that short conversation, I can solve a lot of problems far faster than buying their courses or going through their programs.” – Carl Taylor

WHERE YOU CAN FIND CARL TAYLOR
Automation Agency
CarlTaylor.com.au
LinkedIn
Facebook
Twitter

TRANSCRIPTION

If you are a coach, or anyone who provides some form of consulting or agency, you want to listen to this.

Hey, this is Dadpreneurs Rising. I’m your host, Carl Taylor. And today, we’re going to talk about an interesting topic that came up inside the King’s Council.

So here at Dadpreneur, you can find more information about us at dadpreneur.com, we have a program called The King’s Council. It’s filled with dads guessing like you, if you listen to this, you’re probably a dad who run a business. And they’re trying to balance being a dad, being an entrepreneur, being a man in today’s society.

Now, this particular client is a coach, and was thinking through a challenge. He was looking for an opportunity to inject some cash to sell something fast. And he’d gone to a whole bunch of other gurus and people in his space. And they all recommended the same thing to him, which was build a six-week program, you know, here’s your problem that the clients have, create a six-week program. It’s a little bit more affordable, it’s something you can deliver. And there’s nothing wrong inherently with that advice.

If you’re a coach, listen to this, you’ve probably heard this advice before, if you’re a consultant or an agency, there’s chances that you’ve been exposed to this idea.

If you’re not one of those, there’s still value in this episode, keep listening, if you want otherwise tune out no problems.

Now, here’s the thing to know. Customers or clients, they don’t care about how you get them the result. They just care about the result that they want, the outcome. And so there will be some clients, for them, time is not as important as money. And if that is your market, if your market cares about, you know, I don’t have a lot of time, but I want the result fast, then the idea of a six-week program is probably not going to appeal to them. Because it’s like, oh, that’s six weeks of investment, time and energy. So it’s like I can’t just get it over and done with. Whereas if you said to that same person, hey, I’ve got a weekend workshop, or even a one-day workshop, or even a half day workshop, if you can give them the result, because that’s the thing. If you can get them the result in an hour, just give them the result in an hour. Charge accordingly, of course, but give them the result in the hour. If you can, for the right person who just wants that in the hour, this is why at times, I’ve paid very high prices for an hourly rate, if you consider it, to work with a consultant. Why? Because I know in that short conversation, I can solve a lot of problems far faster than buying their courses, going through their programs.

I remember one guy in particular, he was promoting his program. I sent him a message saying hey, this sounds really cool. I’d like some help. And he’s like, oh, yeah, I’m launching the course, that thing’s going to start soon. It’s this and that, it’s gonna have all these calls. And I’d like, I just replied back and said, Yeah, cool. What, what’s the price for the version that doesn’t involve all that? And he came back, I guess we could do some consulting hours, I was like, great, let’s do a couple consulting hours. And so I think I ended up doing three, we spaced it out over a few times, I did three sessions with him, as opposed to this whole, I think it was a three-month program that he was gonna be selling. I got the same content, probably not all the same, but I got what I needed in those three, one-hour sessions, than doing a whole big thing. And so there are people out there like me, and if your market is like that, don’t sell on the big thing. And even if your market’s not like that, always have an option and know that you might be talking to someone who’s like me in that situation, who just wants the problem solved. They want it solved fast.

So sometimes that means if you’re in the coaching space, having it done-for-you, process or option, but people pay for it could be worthwhile. On the flip side, if you’re high-priced in the done-for-you space, and you’re finding a lot of people, you’re meeting, you’re like, well, that’s too expensive for me, then what you can do is you can reverse engineer it and go great, well, I can charge you less, but it’s going to take you longer and you might develop an online do it, you know done-with-you or a smaller, slower program. You’re not going to give them the result in a week like you might if you worked with them one-on-one, but they’ll get the same result in a year. And for some people they’re prepared to pay because they’ve got more time than they do money.

So the point I really want to leave you with here is don’t value your product, your program, and don’t make assumptions that if you’re going to create a new thing, that you got to put in a lot of work. If anything, I would rather you start by offering something with less time commitment from you, because here’s the other thing for this same guy. I said to him, I said okay, is it going to be easier for you to deliver a one-day event? Or is it gonna be easier for you to develop a six-week program? He said the one-day event, I was like of course. And so if you could make the same amount of money that you’re trying to make by developing a six-week program in a one-day event, would that be better? He’s like, Yeah, of course. And so it means it’s better for him in terms of time. It’s better for the clients who actually care about just getting a result. And he’d still make the same amount of money. To me, that’s win, win, win. Everyone’s happy.

So take from that what works for you. If that’s something that interests you, and you want to learn more about these types of conversations, maybe you’d like me to have that kind of conversation with you, you can reach out at dadpreneur.com.

We can have a conversation, see if King’s Council is right for you. It may be, it may not be, but we’d love to chat and explore it at least. But otherwise, keep up the journey.

Do you need to quickly infuse cash into your business?

In this episode of Dadpreneurs Rising, Carl Taylor dives into the critical topic of cash flow for entrepreneurs, emphasising its vital role as the lifeblood of any business. He highlights the importance of having sufficient cash reserves, as even highly profitable businesses can go under due to a lack of available funds.

The episode explores two primary strategies for injecting cash into a business quickly: selling something and borrowing money. 

When it comes to selling, Carl advises focusing on high-profit offerings, such as services or premium products with substantial margins. He also recommends targeting existing customers or warm leads, as they are more likely to make purchases than cold audiences.

Regarding borrowing, Carl discusses the options of seeking loans from traditional sources like banks or alternative lenders, as well as the potential of borrowing against personal assets like home equity. He cautions against solely considering interest rates and stresses the importance of favourable repayment terms that provide breathing room for the business.

Throughout the episode, Carl emphasises the significance of cash, not only for business survival but also for personal well-being, relationships, and long-term wealth. He encourages entrepreneurs to proactively manage their cash flow and provides practical insights into generating quick cash influxes through strategic selling and borrowing strategies.

IN THIS EPISODE, YOU’LL DISCOVER…

• Why cash is an important subject for business owners to understand (00:18)
• Why cash is crucial in your personal life (01:19)
• How to make sales that bring in cash fast (01:56)
• The option of borrowing (04:17)

QUOTES

• “We want to get you out of those weeds so that you can focus your time on the things that actually pull the right levers, the things that are going to increase your owner’s hourly rate. So you can take more money out of the business, and have less time involvement in the business, which ultimately will give you a more valuable business as well.” – Carl Taylor
• “You will make a lot more money selling a business that doesn’t require you, even if you are involved, doesn’t require you as the owner, versus what you’re actually selling them is a job.” – Carl Taylor
• “You’re wanting to be able to position you as the person who delivers a service where the service price is high, but it’s not linked to the hours you put in.” – Carl Taylor

WHERE YOU CAN FIND CARL TAYLOR
Automation Agency
CarlTaylor.com.au
LinkedIn
Facebook
Twitter

TRANSCRIPTION

Help, I need cash fast.

Hey, I’m your host, Carl Taylor, and this is Dadpreneurs Rising. It’s for you, if you’re a dad, and you’re on firm trying to balance it all, relationships, health, business, fatherhood, you name it, being a man in today’s society can be challenging, especially as an entrepreneurial dad.

Now, today, I want to talk about cash. Cash is a really important subject as a business owner.

Firstly, it is the lifeblood of any business. You know, you’ve all heard the stats that a business goes out of business every five years or you know, I’m not going to rehash the thing. But you’ve all heard that idea that it’s one in five businesses goes out of business in the first year and blah, blah, blah. The reason they go out of business is a lack of cash. You can have a highly profitable business and still go out of business. Why? Because you ran out of cash. Profit is theoretical, it’s, this is what should have happened in theory. Cash is, here’s what you have in the bank account, this is what you have to spend.

I don’t really know any entrepreneur who doesn’t want more cash, even if you’re absolutely killing it. More cash just gives you more opportunities to either invest, or to have fun, take out of the business and invest in fun activities, or invest in your long term wealth. If you’re struggling right now, or you’re in major debt, cash is the thing that can try and get you out of the hole you’ve dug. Or at least change things. Money and cash, interrelated, is often one of the most, what’s the right word, stressful topics in a relationship. Can be one of the key things that can drive a huge wedge between loving partners, is the stress of money or lack thereof, or how it’s being used. And so cash is a really vital part to business, relationship, and also long term wealth.

Cash is also a thing you can use to invest in your health, right? Like if things go bad, when in your old age, or even now, the more money you have, the better care you can get, the better doctors you can access, cash is an important thing.

So every entrepreneur, in my view, should know how to inject cash. Well, how do you inject cash, you really got two ways to do it fast. There are there are other ways to do it, that take longer, like raising capital and things like that. But really, if you want to do it fast, you got two options.

The first option, sell something. Not rocket science, right, but sell something. Now there are things to consider when you sell, like you don’t wanna just sell any old thing. If you really want to bring in cash fast, you want to be selling something that’s high profit. You also want to think about who you’re selling it to. It’s usually way easier to sell to an existing audience. Like if you’ve got an existing customer who’s already spent money with you, getting them to buy something else is going to be a lot easier than going to a completely cold audience. You’re running Facebook ads or running through the street saying buy my stuff, it’s going to be a lot harder to sell than someone who already has some form of relationship to you. So the tighter relationship is going to be clients who are paying you on an ongoing basis, a customer is someone who’s bought from you at some point. And then you got the warm leads who at least know who you are, versus the cold leads that, you know, they’re only meeting for the first time. So you kind of move backwards from that to find who to best sell to. And then what you want to be selling. I don’t care if you’re a product based business, service based business or anything, is you’re looking for a high price service. Why? A service because service has no real cost to deliver, usually apart from time. Now occasionally, there’s software licences, and there’s other things involved. But in general, if you’re getting a nice high profit margin service, it’s usually all you’re doing is selling some time. If you are a product based business, and there’s zero way you can add a service component to what you do, I challenge that, I would say there is but if there isn’t, then you want to be finding a very high profit margin product that you can charge, ideally, a premium price for. So it’s not something you’re looking for high volume, you’re looking to be able to sell just a few units, and make a decent amount of cash from that. If you’re trying, if you have to get 1000s of sales to hit the cash numbers you need, you’re looking at the wrong type of product, and you’re not going to make it fast, unless you’ve got a list of millions and millions and millions. That’s a different story. But most small business owners that I talk to aren’t in that position. So you want to be finding a service that you can sell to ideally something you can sell to existing warm audience. So that’s option one, sell something.

Option two is, borrow from someone. Now some people borrow from what’s known as the Triple F Fund: friends, family and fools, right. People who will just randomly lend you. Pros and cons to that. Probably another whole episode to really go through those pros and cons. I probably don’t need to list it out to you if you’ve ever borrowed from family. Many business owners have done it. I did it in my journey. Many of the members in my community have done it. It comes with its own challenges. Sometimes it works well. Sometimes it doesn’t. So you can borrow from friends, families, and, you know, the full people who are foolish enough to do it. Usually though, you’re gonna go to someone more established, whether that be a bank, or some sort of private lending institution who might be facilitating p2p loans who other investors have invested. But they’re going to review, they’re actually going to review, they’re going to have a fixed interest rate, often, business loans are a lot higher. So a quick little tip here, and this is not financial advice, seek your own personal advice. But if you have a mortgage for your house, and you have any equity in it, lending from your personal mortgage to use in business is going to give you a far better interest rate than going and get a business loan, there’s a lot of things to consider. So I’m not saying do that, I just want to share that thought process. If you are currently going, I need money from a bank, and you’re talking to them about business loans, and you’ve got equity in your house, it could be something to consider, although that same thing could put a lot of stress on the relationship depending on how you and your wife are right now. So as I said, that is not advice. Just a little side note I want you to have. But if you’re going to lend, it’s really important that you understand that it’s not the interest rate that matters on a business loan. You know, often people get the interest rate of business loan. This is expensive. Why would I borrow at that? That doesn’t matter. What matters is the term. How long do you get before you repay it, and, you know, is it an interest payments or interest in principle, because it’s the terms that are going to allow you to survive. You could take an existing loan, let’s say you owe, let’s say you owed $100,000, and it needs to be paid back in 12 months from now. If you refinance that  and allowed you to still pay back that money over the next three years, your repayments will look, yes, you’ll pay more in interest, but your actual monthly repayments will go down, which will take a lot of squeeze and pressure off your business. If you’ve got a growing business that was struggling to make those payments giving you that extra breathing space. While overall, the cost through the interest will be higher, would actually give you the ability to continue the business in a far better way than if you try to continue to stay paying that loan, that whole amount. Now, if you do refinance, it’s really important that you ideally get some extra cash and you’re not just refinancing what was already there and then you use that extra cash to ensure that you don’t fall into the same trap. Borrowing money to pay off old bills when your business model was broken, and you weren’t, it’s just going to dig you in a hole faster that will send you close to bankruptcy, which we do not want. Borrowing money should be something that you use, when you really, it’s just you need to bring down some of those costs. So you’ve already done the borrowing and we need to restructure it. And you’ve got a clear use for that money to help ensure you won’t go back into a hole. If you borrow money to get out of a hole. It’s a very different, messy story. So you need to inject cash into your business fast. As I said, you got two things, sell something or borrow. You can do a combination of both and really expand, right? You borrow so that you can have something to sell and you sell something and then you can just continue to multiply and multiply and multiply.

I hope that’s been helpful. And until next time, keep up the journey.

Are you wanting to take your business to greater heights, but too many factors just seem to be holding you back? 

In this episode of Dadpreneurs Rising, Carl Taylor addresses a common challenge faced by many entrepreneurs, particularly those who are also dads: the struggle to find time for sales and revenue-generating activities while being consumed by the day-to-day operations of their business.

Carl shares insights from a member of the King’s Council who expressed his desire to sell more but felt constrained by the bustle of running his business. Carl unpacks the underlying issue, which is not necessarily a lack of time but rather a misalignment between the activities he is spending time on and those that generate the highest return on investment.

He emphasises the importance of identifying and prioritising high-leverage, high-impact activities that directly contribute to increasing cash flow and profits. This could involve transitioning from hands-on delivery work to high-profit, low-time consulting services or focusing on sales and promotion efforts that can reach multiple potential clients simultaneously.

Using the analogy of a skilled technician who charges not for their time but for their expertise in identifying and resolving a specific issue, Carl encourages entrepreneurs to position themselves as experts who offer valuable knowledge and solutions rather than selling their time.

This episode provides actionable advice for entrepreneurs so they can evaluate their weekly activities, identify time-consuming tasks that do not significantly contribute to revenue generation, and reallocate their efforts towards high-leverage, revenue-driving initiatives.

IN THIS EPISODE, YOU’LL DISCOVER…

• What you could be doing wrong if you’re unsuccessfully trying to grow and scale your business (00:55)
• How to “get out of the weeds” by pulling the right levers and making critical changes in running your business (03:24)

QUOTES

• “We want to get you out of those weeds so that you can focus your time on the things that actually pull the right levers, the things that are going to increase your owner’s hourly rate. So you can take more money out of the business, and have less time involvement in the business, which ultimately will give you a more valuable business as well.” – Carl Taylor
• “You will make a lot more money selling a business that doesn’t require you, even if you are involved, doesn’t require you as the owner, versus what you’re actually selling them is a job.” – Carl Taylor
• “You’re wanting to be able to position you as the person who delivers a service where the service price is high, but it’s not linked to the hours you put in.” – Carl Taylor

WHERE YOU CAN FIND CARL TAYLOR
Automation Agency
CarlTaylor.com.au
LinkedIn
Facebook
Twitter

TRANSCRIPTION

I need to sell more. But I’m so busy, I don’t have time to sell more.

You’re listening to Dadpreneurs Rising. This is the show for you if you’re a dad, who runs a business, so you’re a dad and an entrepreneur, and you’re looking at how do you balance being the entrepreneur, the dad, the family, man, the husband, a lover, and maybe a friend and a healthy man, and actually just yourself, right? Today’s society, there’s a lot going on for us as men, and even more so when you’re an entrepreneur.

I am your host, Carl Taylor, if you don’t know me, hey, you can learn more about me over at carltaylor.com. Or you can learn more about my companies. I got two of them, automationagency.com, it’s a marketing agency, and dadpreneur.com. Hence the name of this podcast. I work with dudes just like you. And we’ve got a great community of coaches and members, we call them Kings.

Now, today, I want to talk about this challenge that one of our members in the King’s Council was facing. He said, I need to sell more, right, I need to be doing more sales. But I’m just so busy in the day-to-day of my business, I don’t have time to actually do the selling. And the main issue that this man was facing was he didn’t realise it, but what he was really saying is, I’m not making enough money for the time I’m putting in. Right. He’s saying, I need to sell more, meaning I need more money, I need whether, you know, I need more cash flow, I need more profit, whatever it is, like I need more money to fuel this machine of my life and the business. But I have no time. And so what that means is where he is putting time into the business is not producing a high hourly rate for his time, he’s not getting enough out of that to be actually worth his time. He didn’t say that. He didn’t know that that’s what he was saying. But that’s ultimately really what he was saying or what I was able to be like, hey, clearly, there’s an issue here.

And so he’s got this idea of what I need to sell more, which if he does it well will be a far really high hourly rate, right? If you can, especially if you can do a one to many type sales strategy, which he was looking at doing. So let’s say you’re looking to do a webinar, you know, an online seminar, if you’re not sure what a webinar is, like, you run a webinar, you might have 20 people on that call, you spend an hour, you’ve been able to have a sales conversation with 20 people in that one hour, that’s a high impact activity. Versus if you are in your business, let’s say you’re, let’s say you’re a marketing agency, and you’re working with one client, maybe it’s doing an onboarding call with them. Or maybe you’re, maybe you’re worse, you’re actually in there, clicking the buttons and doing things in their technology or doing the graphic designs, those kinds of things. If you’re in the actual weeds of doing the work, that time is not as impactful as having a sales conversation with 20 people. If you are a tradesman in some way, shape, or form, right, going and doing a quote is probably a higher value activity than going and actually doing the job. Because that time to do the quote is probably a lot smaller than the time to deliver the project. And it’s the thing that will get the decision for them to do that to do the job, right.

And so what we’re talking about here is if you’re going to have the same setup in your business, there’s going to be activities you do that keep you busy, but they don’t have the same impact on the dollar bottom line, on the cash flow. And what we want to do is an activity we call “getting out of the weeds.” We want to get you out of those weeds so that you can focus your time on the things that actually pull the right levers, the things that are going to increase your owner’s hourly rate. So you can take more money out of the business, and have less time involvement in the business, which ultimately will give you a more valuable business as well. Like if you ever want to sell down the line, I can tell you with firsthand experience, you will make a lot more money selling a business that doesn’t require you, even if you are involved, doesn’t require you as the owner, versus what you’re actually selling them is a job. Right? You sell someone a job, you’re gonna get a far less valuation of your company versus you sell them a business that they, someone could come in and just go great, it’s a money making machine. I put money in, I get money out. So what I want you to do is look at your business. And look at your week, maybe it’s the coming week, maybe it’s last week, look at your calendar and go, what are these activities, did I do or am I about to do, that really, they’re not putting real money in my pocket? They’re taking up a lot of time, but it’s not actually moving the needle. Now with this particular man that I was talking about at the beginning, for him he was spending a lot of time fixing devices.

And so he’s doing the delivery work on a client that’s paid, well half paid, because they only pay the balance after the jobs complete. So there’s an element of him getting the job done does bring in some more cash. But it was holding him back from being able to do an activity that had a far higher leverage and a far higher hourly rate. If you are going to be involved in delivery, what I want you as an owner to be doing is I want you involved in high profit, low time delivery services. I’m talking about where you can deliver a consulting hour, or you have a service that you can charge a high price for your expertise. But the time involvement is not what you’re charging for, you’re charging for that expertise. You may have heard the story, the idea, I can’t remember the actual original originator of the story. But it’s basically the idea of you know, a guy comes along, and he offers a quote, there’s a customer struggling, they need something fixed. And the guy says I can fix that for you. It’ll be $10,000. And the customer says, Okay, I need it fixed. And the guy comes in, and he grabs a screwdriver. And he moves a screw, a quarter of a centimetre or a quarter of an inch, whichever country you’re in, whatever we want to work with, let’s say a quarter of an inch, you move a quarter of an inch. And then he said, Okay, it’s fixed. So within around 30 seconds, he’s fixed the problem. The customer checks, absolutely, it’s fixed. Now the customer is annoyed. He’s like, Hold on, I just paid you $10,000 for you to move a screw a quarter of an inch. Only took you 30 seconds. And the businessman, rightly so. Says, Well, I charged you $1 for my time. And the $9,999 was for me, it was for the knowledge of which screw to turn and how far to turn it. And that’s what you want to be looking for. Maybe not to that same extreme of profit margin. But you’re wanting to be able to position you as the person who delivers a service where the service price is high, but it’s not linked to the hours you put in. It’s for the fact that you know which screw to turn and how far to turn it. And that’s where I really want you to focus.

So if you’re a service provider, in particular, that’s what you need to be doing. If you’re not a service provider, you’re more in the product based business, you’re still not necessarily involved in the delivery. But you’re involved in the product selection, you’re involved in the logistics of making sure you’ve got enough stock and which stock you should hold, and you can still be involved in the promotion of joint venture partnerships, raising money if you need money on stock, going out to shows, there’s a whole bunch of other activities that are high leverage for you even if you’re a product based business.

So I leave that with you to look at your business, look at your week and go, where are my activities? And am I putting my time into the high leveraged dollar high owner’s hourly rate activities, or am I getting distracted in the weeds which are holding me back? Meaning that you’re stuck in this conundrum of I need to sell more but I don’t have time to sell more. Till next time, keep up the journey.

Do you struggle to come up with ideas to help your wife relax, unwind, and take the break she truly deserves and needs?

In this episode of Dadpreneurs Rising, Carl Taylor shares a powerful strategy for creating incredible experiences for your partner that will leave her feeling loved, supported, and deeply appreciated. 

Drawing inspiration from a previous episode where a King’s Court member sought ways to reconnect with his wife, Carl emphasises the importance of taking the lead and planning a surprise getaway that caters to your partner’s unique needs and interests.

Carl emphasises that this gesture is not just about the specific activity or destination — it’s about making your partner feel valued, supported, and understood. 

By taking the lead and handling all the logistics, you demonstrate your thoughtfulness and commitment to her well-being by creating an unforgettable experience that will strengthen your connection and deepen the love and attraction in your relationship.

IN THIS EPISODE, YOU’LL DISCOVER…

• The inspiration for today’s episode (00:24)
• How to create the perfect getaway for your partner (01:09)
• How this perfect getaway will benefit your relationship (02:58)
• A tip for an even better experience (04:00)

QUOTES

• “What can you do for your woman to really, really leave her with a big smile and a lot of love and attraction for you?” – Carl Taylor

WHERE YOU CAN FIND CARL TAYLOR
Automation Agency
CarlTaylor.com.au
LinkedIn
Facebook
Twitter

TRANSCRIPTION

Here’s how to create an absolutely incredible experience for your woman that will leave her just gobsmacked.

Hey, I’m Carl Taylor, I am the host here at Dadpreneurs Rising.

And this is the podcast for you if you’re a dad in business, trying to balance being a dad and entrepreneur, a lover, and a man in today’s world.

Today I want to talk about creating an incredible experience for your woman. And this is inspired by, if you listen to a previous episode, where we were talking about one of our members who was struggling in his relationship, just wanted his wife back.

One of the things we talked about, and I thought it warranted a whole separate episode for us to discuss, is he wanted to create an experience, he realised that his woman was feeling overwhelmed, she needed a break.

She just had so much weighing on her and he wanted to provide a break for her. One of the key things from her was that she was feeling overwhelmed, decision fatigue, and he’s like, I want to maybe organise a getaway for her. And I said, perfect. Create a getaway.

But here’s how you do it. Don’t go and say hey, do you want to get away? Don’t go, hey, where do you want to go? Hey, don’t go, don’t basically, don’t go to her with more problems and more options. Don’t give her more overwhelm.

If she’s already overwhelmed, here’s how you make an incredible gift. And whether you’re dating, whether you are in a long term relationship, I guarantee you if you do this right, this will work.

Firstly, you need to know your woman to have an idea of what she likes, so you can create a good experience. But you take the lead on this. This is not a hey, I’d like to do this and just pay for it. It’s like no, no, here’s what I’ve done for you. You end up going to when you go Hey babe, I can see how overwhelmed you are.

So here’s what’s happening. I want you to pack. Because on Saturday, you’re getting in a car, and it’s gonna take you somewhere, I’ve organised a whole getaway, you’re gonna have this whole experience, you’re gonna have the night away, or whether this getaway is a night away a weekend away, or whether the getaway is just hey, I’m gonna organise a massage. It doesn’t matter. Like if you’re on a budget and you want to make it a massage, you can say, Hey, by Saturday 1pm, I want you ready, out the door, here’s a packing list. Or here’s what you need to know to be ready. A car is going to pick you up and it’s going to take you somewhere, and it’s going to give you a chance to just relax and unwind. I’ve taken care of everything, I’ve got the kids or we’ve got a sitter or the grandparents are coming like whatever the logistics need to be. You take care of all of it. You think about what they’re all going to be, all her objections and why she can’t go away at that time, why she can’t do that thing. And you go, I’ve sorted it. I’ve got the sitters or I’ve got the grandparents here. I’ve got the kids, I’ve taken care of this, we’re going to get them to their swimming class, we’re going to do like, I’ve got it all sorted. So you need to be, cross all the things that she’s going to then think, well, what about this? What about that? You need to have already handled them. So when it comes out of her mouth, you say it’s taken care of. This is how you create the incredible experience that will build an incredible amount of attraction in that moment. She will find you extremely sexy.

And secondly, it will be the gift that is just impactful on so many levels to your relationship and for her as a woman to know she’s supported, that she’s held. You’ve got her. So the woman in your life, if she’s overwhelmed right now, and maybe she’s not, you don’t have to wait for her to be overwhelmed. But do it that way. Pick a thing, whatever it is, maybe it’s a night away. Maybe it’s just a massage. Maybe it’s a catch up with friends, right? You could organise logistics with the friend and have them meet her at a bar or do something maybe and then a girl’s nights for a long period of time. You figure it out, what’s going to really make her heart sing. And then you take care of everything, all the logistics, think at all through, plan at all. Do not tell her and you’re not seeking her approval. Because then when it comes time, you’re just gonna go Hey, babe, this is what’s happening. Now you can try and keep it a mystery. That will add a lot of allure if you can keep it a mystery and be like, Hey, your car’s coming. You don’t know where you’re going. Just pack these things, do these things. However, sometimes, you know, depending on your woman, her anxiety levels vary, you might need to tell her. If you can get away with not telling her I recommend it.  If you have to tell her. Don’t tell her what’s happening. Right? Don’t make it a secret. Don’t send her off into an anxious spin like cool, this is what’s happening. I’ve organised your massage but it’s booked. It’s paid for, you don’t have to do anything. The whatever. Like if it’s a getaway book, I booked your getaway. It’s one of your favourite places. You’re gonna love it. You got some friends gonna be there and whoever’s picking you up or you know, your friend so and so is gonna pick you up at 7am on Saturday, and off you go, make sure you pack your bathers and swimmers because it’s going to be hot. Like that’s the experience that will wow your woman and really leave a lasting experience.

So I’m going to leave it there, but this week, this month, what can you do for your woman to really, really leave her with a big smile and a lot of love and attraction for you? Till next time keep up the journey.