Are you seeking ways to rapidly inject cash into your business? Rather than making assumptions about what your clients desire, what if you tailored your products and programs to meet their specific needs?
In this episode of Dadpreneurs Rising, Carl Taylor addresses a challenge faced by a client in the King’s Council — a coach seeking ways to quickly inject cash into his business. Carl highlights the common advice given to coaches and consultants: creating a six-week program as an affordable offering.
Carl challenges this notion, emphasising that clients ultimately care about the desired outcome rather than the specific format or duration of the program. He argues that some clients prioritise speed over time commitment, valuing quick results over a prolonged process. For such clients, a one-day or even just an hour-long workshop could be more appealing than a six-week program, provided the desired outcome is achieved.
The episode encourages coaches and consultants to be flexible in their offerings, recognizing that different clients have varying priorities. For those seeking immediate results, a done-for-you process or high-priced option may be more suitable. Conversely, for clients with more time than money, a slower, less expensive program could be the better choice.
IN THIS EPISODE, YOU’LL DISCOVER…
- Why the “go-to recommendation” for coaches isn’t always the best solution (00:38)
- Why offering a six-week program may not always be your best bet (01:24)
- How to inject more cash into your business fast by being flexible and offering exactly what your clients need (03:36)
QUOTES
- “Now, here’s the thing to know — customers or clients don’t care about how you get them the result. They just care about the result that they want… the outcome.” – Carl Taylor
- “I’ve paid very high prices for an hourly rate to work with a consultant. Why? Because I know in that short conversation, I can solve a lot of problems far faster than buying their courses or going through their programs.” – Carl Taylor
WHERE YOU CAN FIND CARL TAYLOR
Automation Agency
CarlTaylor.com.au
LinkedIn
Facebook
Twitter
TRANSCRIPTION
If you are a coach, or anyone who provides some form of consulting or agency, you want to listen to this.
Hey, this is Dadpreneurs Rising. I’m your host, Carl Taylor. And today, we’re going to talk about an interesting topic that came up inside the King’s Council.
So here at Dadpreneur, you can find more information about us at dadpreneur.com, we have a program called The King’s Council. It’s filled with dads guessing like you, if you listen to this, you’re probably a dad who run a business. And they’re trying to balance being a dad, being an entrepreneur, being a man in today’s society.
Now, this particular client is a coach, and was thinking through a challenge. He was looking for an opportunity to inject some cash to sell something fast. And he’d gone to a whole bunch of other gurus and people in his space. And they all recommended the same thing to him, which was build a six-week program, you know, here’s your problem that the clients have, create a six-week program. It’s a little bit more affordable, it’s something you can deliver. And there’s nothing wrong inherently with that advice.
If you’re a coach, listen to this, you’ve probably heard this advice before, if you’re a consultant or an agency, there’s chances that you’ve been exposed to this idea.
If you’re not one of those, there’s still value in this episode, keep listening, if you want otherwise tune out no problems.
Now, here’s the thing to know. Customers or clients, they don’t care about how you get them the result. They just care about the result that they want, the outcome. And so there will be some clients, for them, time is not as important as money. And if that is your market, if your market cares about, you know, I don’t have a lot of time, but I want the result fast, then the idea of a six-week program is probably not going to appeal to them. Because it’s like, oh, that’s six weeks of investment, time and energy. So it’s like I can’t just get it over and done with. Whereas if you said to that same person, hey, I’ve got a weekend workshop, or even a one-day workshop, or even a half day workshop, if you can give them the result, because that’s the thing. If you can get them the result in an hour, just give them the result in an hour. Charge accordingly, of course, but give them the result in the hour. If you can, for the right person who just wants that in the hour, this is why at times, I’ve paid very high prices for an hourly rate, if you consider it, to work with a consultant. Why? Because I know in that short conversation, I can solve a lot of problems far faster than buying their courses, going through their programs.
I remember one guy in particular, he was promoting his program. I sent him a message saying hey, this sounds really cool. I’d like some help. And he’s like, oh, yeah, I’m launching the course, that thing’s going to start soon. It’s this and that, it’s gonna have all these calls. And I’d like, I just replied back and said, Yeah, cool. What, what’s the price for the version that doesn’t involve all that? And he came back, I guess we could do some consulting hours, I was like, great, let’s do a couple consulting hours. And so I think I ended up doing three, we spaced it out over a few times, I did three sessions with him, as opposed to this whole, I think it was a three-month program that he was gonna be selling. I got the same content, probably not all the same, but I got what I needed in those three, one-hour sessions, than doing a whole big thing. And so there are people out there like me, and if your market is like that, don’t sell on the big thing. And even if your market’s not like that, always have an option and know that you might be talking to someone who’s like me in that situation, who just wants the problem solved. They want it solved fast.
So sometimes that means if you’re in the coaching space, having it done-for-you, process or option, but people pay for it could be worthwhile. On the flip side, if you’re high-priced in the done-for-you space, and you’re finding a lot of people, you’re meeting, you’re like, well, that’s too expensive for me, then what you can do is you can reverse engineer it and go great, well, I can charge you less, but it’s going to take you longer and you might develop an online do it, you know done-with-you or a smaller, slower program. You’re not going to give them the result in a week like you might if you worked with them one-on-one, but they’ll get the same result in a year. And for some people they’re prepared to pay because they’ve got more time than they do money.
So the point I really want to leave you with here is don’t value your product, your program, and don’t make assumptions that if you’re going to create a new thing, that you got to put in a lot of work. If anything, I would rather you start by offering something with less time commitment from you, because here’s the other thing for this same guy. I said to him, I said okay, is it going to be easier for you to deliver a one-day event? Or is it gonna be easier for you to develop a six-week program? He said the one-day event, I was like of course. And so if you could make the same amount of money that you’re trying to make by developing a six-week program in a one-day event, would that be better? He’s like, Yeah, of course. And so it means it’s better for him in terms of time. It’s better for the clients who actually care about just getting a result. And he’d still make the same amount of money. To me, that’s win, win, win. Everyone’s happy.
So take from that what works for you. If that’s something that interests you, and you want to learn more about these types of conversations, maybe you’d like me to have that kind of conversation with you, you can reach out at dadpreneur.com.
We can have a conversation, see if King’s Council is right for you. It may be, it may not be, but we’d love to chat and explore it at least. But otherwise, keep up the journey.