The law of nature is that value diminishes over time for most things.
In a subscription service business, how can you make sure that your services are valuable enough to become an intrinsic part of your customer’s business? How do you ensure that you are valuable to your client over a longer period of time?
If you have a subscription service-based business and are looking for ways for your customers to stay longer, this is a great episode for you.
Let’s dive in.
IN THIS EPISODE, YOU’LL FIND OUT…
- Chasing clients for content as a subscription-based business (2:39)
- Challenges of subscription-based businesses (5:30)
- The balance of value-exchange (6:30)
- How to increase customer engagement (7:11)
- How to become an intrinsic part of your customer’s business (8:22)
- Diminishing value over time (8:40)
- The pain of disconnect (10:22)
- The importance of the perception of clients (13:30)
- Connecting with client’s perceptions (15:20)
- It’s all about relationships and connections (16:53)
- Developing the people in the business as humans (17:20)
- Intimacy and vulnerability (18:10)
- Building trust (19:00)
- Creating a culture of vulnerability (21:10)
- Building empathy (21:58)
- Emotional awareness of self (21:25)
- Finding the balance of reaching out to clients (24:45)
- Processes and systems as your business grows (34:08)
- Lead magnet ideas (41:00)
RESOURCES MENTIONED:
- Hooked by Nir Eyal
Like this episode? Have topics that you would like us to discuss? We’d love to hear your feedback and comments. Let us know by leaving a comment below.
WHERE YOU CAN FIND US
CARL TAYLOR
Automation Agency
CarlTaylor.com.au
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PETER MORIARTY
iTGenius
LinkedIn
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Like this episode? Have a topics that you would like us to discuss? We’d love to hear your feedback and comments. Let us know by leaving a comment below.