Category: Personal Development

One of the biggest debates among people, both in personal and professional circles, is how much money one needs to be classified as “rich”. To some, it may simply mean having enough to afford the basics. For others, it might involve more complex criteria for maintaining a certain lifestyle that requires you to have an unlimited bank account. 

This can be a difficult topic to decipher due to everyone’s individual opinions – but no matter where you fall on the spectrum of wealth accumulation, there are several perspectives worth exploring when considering what constitutes being “rich”. 

Most of us have a vague understanding of what it means to be rich. Generally, we know that the definition of richness isn’t the same for everyone, and depends on factors like location, income level, and lifestyle choices. 

IN THIS EPISODE, YOU’LL FIND OUT…

• The 4% rule of wealth (01:00)
• The comfortable ‘poor level’ of the wealthy (02:59)
• What does it mean to be comfortably off? (05:23)
• How much does a comfortably wealthy person have? (06:46)
• What does it take to be comfortably rich? (09:05)
• How rich is rich? (11:26)

QUOTES

“At the end of the day, all we’re doing is playing the game of business and finance.” -Carl Taylor

“What is rich to me is a really valuable self-reflection, and I encourage you to do it too.” -Carl Taylor

WHERE YOU CAN FIND CARL TAYLOR
Automation Agency
CarlTaylor.com.au
LinkedIn
Facebook
Twitter

Like this episode? Have topics that you would like us to discuss?  We’d love to hear your feedback and comments. Let us know by leaving a comment below. 

It’s a story as old as time—the seven-year itch. That milestone in a relationship when couples often feel they’ve “grown apart” and aren’t sure what to do next. The seven-year itch is a common phenomenon amongst couples, and it can be downright terrifying for some people. 

What about business? Does the seventh year of running a business feel like an itch? You have been making progress over the past six years, but now you’re feeling stuck and wanting to do something different. Have you run out of ideas or is it time for a change?

In this episode, I talk about the seven-year itch in business. I discuss the common warning signs that signal that it’s time to make a change, and how to go about making those changes. I also offer advice on how to stay motivated during this transition period so you can keep your business moving forward. 

I share how I successfully navigated the seven-year itch and came out stronger on the other side. I hope this episode will help you recognize when it’s time for a change, and give you the courage to make it happen.

IN THIS EPISODE, YOU’LL FIND OUT…

• What is the seven-year itch? (00:29)
• Should you sell or shut down your business? (01:15)
• How to identify the missing needs of your business (03:14)
• How to create an impact on others (04:54)
• Identifying the things that you don’t enjoy in your business (06:02)

QUOTES

“Sometimes what you need to fall back in love with your business, is a shift in perspective.” -Carl Taylor

“What’s important to you is going to be different to what’s important to me.” -Carl Taylor

WHERE YOU CAN FIND CARL TAYLOR
Automation Agency
CarlTaylor.com.au
LinkedIn
Facebook
Twitter

Like this episode? Have topics that you would like us to discuss?  We’d love to hear your feedback and comments. Let us know by leaving a comment below. 

When it comes to investing, many business owners tend to keep the focus on their own venture and oftentimes overlook any potential opportunities outside of their company. But is this the right approach? Should a business owner have outside investment?

Outside investments can bring numerous benefits, such as exposure to new markets and technologies, diversification of revenue sources, and an opportunity to increase profits beyond what your own business can provide – but with that said there are also certain risk elements associated that must be considered before making significant investments. 

In this episode, I talk about whether or not you should invest outside of your business. I discuss the pros and cons of doing so, as well as when the timing is right.

As a business owner, you want to ensure the success of your company. You put in the hard work, carefully weigh each decision, and take calculated risks that could potentially bring prosperity. But are there other investments outside of your business that you should be considering? Find out in this episode!

IN THIS EPISODE, YOU’LL FIND OUT…

• When is the right time to invest outside of your business? (01:01)
• The pros and cons of investing in a shared market (02:29)
• What happens if you sell your business (03:30)
• The importance of taking money out of the business (05:52)
• How to balance your business and your investments (06:59)

QUOTES

“You need to continue to invest in your business – to grow, to hire new people, to invest in strategies, marketing and tech.” -Carl Taylor

“You’re never going to take everything out of the business.  If you do that, you’re setting yourself up for the business to fail.” -Carl Taylor

WHERE YOU CAN FIND CARL TAYLOR
Automation Agency
CarlTaylor.com.au
LinkedIn
Facebook
Twitter

Like this episode? Have topics that you would like us to discuss?  We’d love to hear your feedback and comments. Let us know by leaving a comment below. 

Do you struggle with finding the perfect client or customer for your business? Are you having difficulty deciding on what market to target and how to reach them? Are your marketing efforts coming up short, or not giving you the returns that are desired? 

If so, then the time has come to develop an effective customer base targeting strategy – starting with finding your ideal client. Knowing exactly who your ideal client is can help streamline the processes in your business, strengthen customer relations and optimize results – all while increasing profitability. 

In this episode, we talk about how to find your ideal client with Caleb Lesa. This episode is the full conversation that I highlighted in episode 53 where Caleb shares his knowledge on how you can find the right customers for your business.

Understanding who your ideal client is and how to target them can be a daunting task for new entrepreneurs. However, it doesn’t have to be so overwhelming with a few key tips on hand! If you’re ready to get started, let’s dive in and see what makes an ideal customer – and how you can find yours today.

IN THIS EPISODE, YOU’LL FIND OUT…

• The problem with short-sighted marketing (02:21)
• What is the lower frequency of the Spiral Dynamics (05:32)
• The difference between a leader and a follower (07:26)
• What a leader’s clientele look like (09:50)
• What is the adult growth model (13:16)
• Properly navigate through the entrepreneurial levels (19:03)
• The different categories of value systems (21:02)
• How to market differently (27:39)
• What is cognitive dissonance? (30:04)
• Marketing the landing page (35:11)
• Holding yourself to a high standard (41:07)

QUOTES

“A customer that is a follower of the business might not necessarily put the pedal to the metal and do the work.” -Caleb Lesa

“The energy of your marketing dictates the quality of your client.” -Carl Taylor

“The more that we have to convince a customer with all these outlandish, short-sighted promises, the more likely they are to stay in lower level thinking.” -Caleb Lesa

CLICK HERE to download Caleb’s High Ticket Sales Script

CONNECT WITH CALEB LESA

• Instagram
• Facebook

ABOUT CALEB LESA

Caleb is a a spiritual sales and high performance coach and the founder of the Sales Shadows School he’s passionate about helping his clients eliminate their blocks around selling and putting themsleves out there. 

Clients describe Caleb’s style of coaching as an assassin teddy bear because of the mix of caring but direct style of feedback, he cuts straight to the core of what’s going on for a client quickly by noticing the behavioural patterns in what isn’t being said and having a good laugh along the way. 

Find out more about Caleb’s work – https://www.caleblesa.com/Bio

WHERE YOU CAN FIND CARL TAYLOR
Automation Agency
CarlTaylor.com.au
LinkedIn
Facebook
Twitter

Like this episode? Have topics that you would like us to discuss?  We’d love to hear your feedback and comments. Let us know by leaving a comment below. 

Are you looking to start or grow a business but unsure where to find the right customers? Have you been trying to advertise your business but finding it’s not as effective or profitable as you thought it would be? 

Knowing your target market is essential for any successful business, so time and effort must be spent researching who your ideal customers are. With the right customers,  you’ll be able to create a loyal customer base that can help your business grow and reach its potential. 

In this episode, we discuss finding the right customer for your business with Caleb Lesa.  This episode is the shorter version of the upcoming episode where Caleb shares his knowledge on effectively reaching new audiences that are the right fit for your business. 

Your success as a business depends on sales, so it’s essential to find your ideal customers. With Caleb’s expert advice, you can ensure that your target market is up to date with the latest trends so you can maximise your chances of success.  

IN THIS EPISODE, YOU’LL FIND OUT…

• The difference between a follower and a leader (02:02)
• What is the lower frequency of the spiral dynamics? (04:37)
• What does an ideal customer look like (07:39)
• How do you measure success (10:04)
• Creating clarity through actions (12:40)
• Finding the gap to where you can sell your product (16:33)
• The importance of focusing on leadership and sales (18:39)
• Why should you hold yourself to a high standard (21:16)

QUOTES

“Action creates clarity.” -Caleb Lesa

“The energy of your marketing dictates the quality of your client.” -Carl Taylor

“Marketing that is short-sighted might not be the correct language.” -Caleb Lesa

CLICK HERE to download Caleb’s High Ticket Sales Script

CONNECT WITH CALEB LESA

• Instagram
• Facebook

ABOUT CALEB LESA

Caleb is a a spiritual sales and high performance coach and the founder of the Sales Shadows School he’s passionate about helping his clients eliminate their blocks around selling and putting themsleves out there. 

Clients describe Caleb’s style of coaching as an assassin teddy bear because of the mix of caring but direct style of feedback, he cuts straight to the core of what’s going on for a client quickly by noticing the behavioural patterns in what isn’t being said and having a good laugh along the way. 

Find out more about Caleb’s work – https://www.caleblesa.com/Bio

WHERE YOU CAN FIND CARL TAYLOR
Automation Agency
CarlTaylor.com.au
LinkedIn
Facebook
Twitter

Like this episode? Have topics that you would like us to discuss?  We’d love to hear your feedback and comments. Let us know by leaving a comment below. 

Making decisions about your investments can be a tough choice to make. With an ever-changing market, you may question if it’s time to continue with the same investment strategy and focus on growing what you already have versus making changes for possible better returns. 

While there is no surefire way to guarantee success, understanding when to adjust or maintain your strategy will help ensure that your investments remain as profitable as possible in the short and long term.

In this episode, I answer the question of how to know when you should continue or change your investment strategy. When it comes to investing, the decision to move forward with your current strategy or switch things up is not one that should be taken lightly. 

Having a plan in place for how and when you will adjust your investments based on market changes and personal goals can often mean the difference between success and failure. 

IN THIS EPISODE, YOU’LL FIND OUT…

• When you should review your strategy (00:55)
• What is an annual return and why should review it (01:57) 
• Is holding your assets the best strategy? (04:01)
• How to find a good financial broker (05:21)
• What to do if you’re maxed out (06:54)
• Know your goal and opportunity costs (08:16)

QUOTES

“Investments are there to serve a purpose.” -Carl Taylor

“What will bring you closer to your goal is keeping your asset going.” -Carl Taylor

WHERE YOU CAN FIND CARL TAYLOR
Automation Agency
CarlTaylor.com.au
LinkedIn
Facebook
Twitter

Like this episode? Have topics that you would like us to discuss?  We’d love to hear your feedback and comments. Let us know by leaving a comment below.